Leo Burnett Beirut
The agency needed to create an energetic film, set in Arbat Street Moscow. They also wanted the test audience to connect with the discomfort of the hero.
Shooting a Q&R in this busy high street would have been impractical and expensive so we brought Moscow to Brighton in our green screen studio. Clever sourcing and retouching of images meant that we were able to recreate a believable version of Arbat Street against which to set the action.
A large casting session in central London helped us find performers who could show energy and work well as a group. For test success, the main actor had to be able to demonstrate her unease.
A well cast film that ensured it returned one of the best ever test results for that product in the Russian region.
If you have a film that you want us to shoot or just want more information please contact Photomatic Films.
+44 (0) 1273 730777
44-46 Brunswick Street East,