Nurofen

Havas Worldwide London

The challenge

Havas Worldwide needed to create a test film, giving the illusion that an office was filling up with water. Creating a CGI character wouldn’t have conveyed the discomfort. Shooting it as a Q&R was too expensive to even consider.

The solution

Our solution was to cast an actor that could convey the pain experienced, without submerging her in water. We filmed her at her desk in our green screen studio and simulated the effect that water would have on her face.

The result

A cost effective film that helped inform Havas of the best way to make the finished commercial. It tested well and has now been made into a full up.


Contact us

If you have a film that you want us to shoot or just want more information please contact Photomatic Films.

Claire Hunns
+44 (0) 1273 730777

claire@photomaticfilms.com

44-46 Brunswick Street East,
Brighton, England.
BN3 1AU

Mark AllinWork – Nurofen